5 Effective Marketing Strategies For Small Businesses


Whether you’re looking to build general brand awareness, to increase foot traffic to your storefront, or to generate a reliable pipeline of warm leads, the marketing strategy you choose will determine your results. We’ve compiled a list of the 5 top marketing strategies for small businesses in 2022 here to get you started.

  1. Digital Acquisition Marketing

As we all know, a business’s online presence has become more important every year. Using digital acquisition marketing can boost your business’s brand awareness and sales significantly. Digital acquisition marketing includes social media advertising (organic or paid) organic search, paid search, and email marketing. Hubspot goes into detail on this effective marketing strategy:https://influencermarketinghub.com/referral-marketing/#toc-4

2.  Rewards and Referral Marketing 

Personal referral remains one of the most effective marketing strategies available to small businesses. While often businesses allow personal referrals to develop organically, there are ways to boost referrals from satisfies customers. For example, starting a referral rewards program for existing customers provides an incentive for them to act. Read more on sharpening your referral strategy here:https://influencermarketinghub.com/referral-marketing/#toc-4

3. Develop a Signature Visual Brand

Whether your using print or online media to advertise your brand, you need to build a recognizable, consistent, enticing visual brand style. The world’s most successful businesses use easily identifiable images and colours that customers and the larger consumer pool use to identify their brands. Canva describes in more detail how to design the right visual brand for your business:https://www.canva.com/learn/choose-right-colors-brand/

4. Interactive Content Marketing

Creating marketing content that encourages customers to engage with it boosts the time they’ll spend viewing your content, and hence the time they spend thinking about your brand and business. From surveys and polls, to marketing games, to contests, the world of interactive marketing has options for all kinds of small businesses. Read more on interactive marketing here:https://peekandpoke.com/blog/interactive-content-marketing-examples/

5. Personalized Relational Marketing 

One key theme among successful small businesses in 2022 is their ability to build a meaningful personal relationship with their customer base. By making one-on-one customer interactions a priority, using value-based branding, creating educational content, and more, small businesses can take their marketing strategy to the next level and create a deeply personal relationship with their customers that will ensure repeat business, positive reviews, and new customer generation. Read how some businesses are building these relationships here:https://buffer.com/resources/small-businesses-marketing-2022/

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