Company Culture: Why it Matters and How to Build it


A strong, positive company culture is the foundation for a productive, satisfied workforce. There are several areas where culture is an integral indicator of success. First, a visible, positive culture can help with the recruitment process because it’s an attractive incentive for candidates. Second, good company culture helps companies retain top performers, and so it is linked to employee loyalty. Third, strong culture boosts productivity – workers who are happy at work and enjoy their time there work harder and produce better results. Finally, culture creates an environment for collaboration – employees build strong relationships with one another when there is a positive company culture, and these relationships help fuel teamwork. 

So, how can you build a culture that helps you recruit and maintain staff, and that boosts productive teamwork? Alan Kohll at Forbes lists some good starting points

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