FreeWater: The Company Making Essential Products Free (and Still Aiming to Profit)


Josh Cliffords, an entrepreneur since he was 10, has created an organization designed to supply essential products to people absolutely free. One of their large driving points: sustainability.

Thanks to Sarah Cravatts who put together the information on her blog, and making it available to us!

FreeWater initially started after their founder was on a trip in Rome, where he came across some Nigerian refugees. In order to help them, his non-profit Save The Refugees was started, paving the way.

The strategy behind his business is straightforward; bottles of water with advertising on them.

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